Social media employ web- and mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” [1] Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological multi faceted and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[2] I.e. Social media are social software which mediate human communication. When the technologies are in place, social media is ubiquitously accessible, and enabled by scalable[clarification needed] communication techniques. In the year 2012, social media became one of the most powerful sources for news updates through platforms like Twitter and Facebook.
Brand monitoring
Social media measurement: Attensity, Statsit, Sysomos, Vocus, SocialFlow, Simplify360, Brandwatch, Webfluenz
[edit]Communication
Blogs: WordPress, Blogger, BlogHer, Drupal, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, Xanga
Microblogging: Dailybooth, FMyLife, Google Buzz, Identi.ca, Jaiku, Nasza-Klasa.pl, Plurk, Posterous, Qaiku, Tumblr
Engagement Advertising & Monetization: SocialVibe
Location-based social networks: Facebook places, Foursquare, Geoloqi, Google Latitude, Gowalla, The Hotlist, Yelp, Inc.
Events: Eventful, The Hotlist, Facebook events, Upcoming, Yelp, Inc.
Information Aggregators: Netvibes, Twine (website)
Online Advocacy and Fundraising: Causes, Jumo, Kickstarter, IndieGoGo
Social networking: Facebook, Twitter, Pinterest, Instagram, Bebo, Chatter, Cyworld, Diaspora, Google+, Hi5, Hyves, IRC, LinkedIn, Mixi, MySpace, Netlog, Ning, Orkut, Plaxo, Tagged, Tuenti, XING, Yammer
[edit]Collaboration/authority building
Collaboration: Central Desktop
Content Management Systems: WordPress, Blogspot, E107 (CMS), Drupal, Joomla, Plone
Diagramming and Visual Collaboration: Creately
Document Managing and Editing Tools: Docs.com, Dropbox.com, Google Docs, Syncplicity
Social bookmarking (or social tagging):[42] CiteULike, Delicious, Diigo, Google Reader, StumbleUpon, folkd, Zotero
Social Media Gaming: Zynga, Empire Avenue[43]
Social navigation: Trapster, Waze[44]
Social news: Digg, Stumble Upon, Chime.In (formerly Mixx), Newsvine, NowPublic, Reddit
Research/Academic Collaboration: Mendeley, Zotero
Wikis: PBworks, Wetpaint, Wikia, Wikidot, Wikimedia, Wikispaces, Wikinews
[edit]Entertainment
Game sharing: Zynga. Armor Games, Kongregate, Miniclip, Newgrounds
Media and entertainment platforms: YouTube, MySpace, Cisco Eos, mtv.com
Virtual worlds: Second Life, Active Worlds, Forterra Systems, The Sims Online, World of Warcraft, RuneScape
[edit]Multimedia
Livecasting: YouTube, Skype, Ustream, blip.tv, Justin.tv, Livestream, oovoo, OpenCU, Stickam
Music and audio sharing: Pandora Radio, GrooveShark, Spotify, Guvera, Bandcamp, ccMixter, The Hype Machine, imeem, Last.fm, MySpace Music, ReverbNation.com, ShareTheMusic, Soundclick, SoundCloud, Turntable.fm, 8tracks.com
Photography and art sharing: Instagram, Pinterest, Flickr, Picasa, deviantArt, Photobucket, SmugMug, Zooomr, Webshots
Presentation sharing: Prezi, scribd, SlideShare
Video sharing: YouTube, Qik, Vimeo, Dailymotion, Metacafe, Nico Nico Douga, Openfilm, sevenload, Viddler
[edit]Reviews and Opinions
Business reviews: Customer Lobby, Yelp, Inc.
Community Q&A: ask.com, Askville, EHow, Quora, Stack Exchange, WikiAnswers, Yahoo! Answers
Product reviews: epinions.com, MouthShut.com, Yelp.com, Cnet.com, Amazon.com product reviews
[edit]Optimization
Social Media Optimization: SocialFlow
